Why create a business blog? importance of a blog

We will answer your question in several detailed points. importance of a blog

To add value to your products and services

You are in the best position to talk about what you are selling! You know your products, you can talk about them using tests, comparisons, highlighting unique characteristics, talking about innovation, detailed things or even organize competitions, give the floor to experts, publish interviews … Ideas are not lacking ! It is the best way to promote your products and services in the best possible light to your customers. importance of a blog

To prove your expertise in your field

You are undoubtedly an expert in your field, you know what you are talking about and what you are selling. Do not hesitate to highlight this expertise in the form of blog articles to improve your reputation! importance of a blog

To set up a new communication tool

One of the advantages of the blog is that it allows communication with its Internet users through comments, use it it is a good way to discuss in a less formal way and to establish contact with your potential customers . It’s called web 2.0 🙂! Be careful all the same to filter the comments because many are those that exist only to create links to their site.

To make your business live and evolve day by day

Do you have regular messages to pass on? New products or new services? Updates? New advice or methods of use? Take advantage of the blog to communicate on these subjects!

To obtain a qualified contact database

The traffic on your blog can be very interesting! Why not place a newsletter subscription form to collect leads through your articles which will constitute a file of potential prospects of very good quality?

Marc has just read an interesting article, so he subscribes to the newsletter without hesitation!

The arguments of the blog in figures

  • BtoB buyers carried out 57% to 70% of their process before contacting a salesperson (taking information via blogs)
  • 81% of American consumers trust advice and information from a blog.
  • Small businesses that blog generate 126% more leads!
  • Investing in a blog represents only 7% of the overall marketing budget.
  • BtoB companies that publish even once or twice a month generate 70% more leads than those that do not blog, too bad?
  • The quality of the leads brought by a blog is 54% higher than those recovered by a traditional marketing strategy.

A blog improves your SEO

  • 94% of the links clicked on the internet during a search are organic, non-paying links (natural results).
  • 68% of organic clicks go to the first 3 results.
  • 75% of Internet users do not go beyond the first page of results.
  • Sites that have between 51 and 100 pages have 48% more traffic than those that have from 1 to 50 pages, and a blog article = 1 page 😉!
  • Sites with a blog have 434% more indexed pages and 97% more indexed links.
  • With a content strategy defined black on white, 80% of B2B marketers noted that they produced much more content than without.
  • A lead acquired through a blog costs 13% less.
  • 86% of B2B companies that succeed thanks to their content strategy have a person who supervises it.

How to create an attractive and interesting blog?

The visual aspect, the design and the ergonomics!

A blog does not have to be designed as a corporate site, it can be less fixed, more interactive and above all less formal. The form is regularly similar from one blog to another on the canvas: a list of the latest articles by pagination (about 10 articles per page) then navigation by category via a list on one of the 2 sides, for example you find the this blog categories on your right. It is a formula which works and which one can easily adapt to correspond to the graphic charter of a corporate site. The main thing is to keep visual cohesion between your website and your blog and to have a layout that makes it easier to read and exchange comments, an essential point of web 2.0.

Blog content, the key to success

The content of your blog will be synonymous or not synonymous with its success. When launching the blog, you will need to define an editorial line, this will be the backbone of your blog. You will then have to take the time each month to organize a meeting with your team to propose ideas for articles related to your news or current trends, a brainstorming session which will allow you to predict the articles for the following month. Useless to publish articles with the chain, one or two good articles per month will be entirely satisfactory, except for the launching of the blog where you will be able to envisage a rhythm a little higher the time to find your public. The best technique is to write a few articles in advance so as not to be left without an article during a rush period or time may run out.

The promotion of the blog

Once your blog officially launched, your content being written, you should also think about making it known until success arrives and the traffic is regular thanks to links to your articles. For that, do not hesitate to use social networks when publishing a new article, find partners.

SEO-oriented writing

  • Use long tail keywords, i.e. 3 or 4 words, rather than generic terms. For example: “cheap brand t-shirt” will be more relevant than “t-shirt”.
  • Include this expression in the page title, URL, h1, h2, h3 titles, body text (no more than 2.5% of your content), meta description and alt attributes of your images. .
  • Add hypertext links to important and targeted key expressions, do not hesitate to make links to other sources related to your article, you will not be penalized quite the contrary, Google appreciates this type of article.
  • Set up sharing buttons on your articles to the main social networks like Facebook, Twitter, Google+, LinkedIn, or other social networks related to your activity.

If you know of other tricks for the good management of a blog of company, do not hesitate to the shares below 🙂!