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Apple TV: What Is It and How Does It Work?

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data for visual and audio content such as music, video, video games, or the screen display of certain other devices, and play it on a connected television set or other video display.

Apple TV is an HDMI-compliant source device. To use it for viewing, it has to be connected to an enhanced-definition or high-definition widescreen television via an HDMI cable. The device has no integrated controls and can only be controlled externally, either by an Apple Remote or Siri Remote control device (which is included with Apple TV) using its infrared/Bluetooth capability, by the Apple TV Remote app (downloadable from App Store) on numerous Apple devices using its Wi-Fi capability, or by some third-party gaming controllers and infrared remotes.

Apple TV runs software applications downloaded from Apple’s tvOS App Store over the device’s Wi-Fi connection, with the most popular being those that stream video. Major online content sources for Apple TV apps include subscription services for streaming television and film, cable and broadcast networks via TV Everywhere, and major sports leagues.

Its Wi-Fi capability is also used to receive content purchased or rented directly from Apple’s ITunes Store, transmitted from other nearby IDevices via AirPlay, or shared from macOS or Windows computers running ITunes.

According to observers, Apple’s March 2019 special event highlighted the company’s reorientation of its focus away from the Apple TV hardware, which has lagged competitors with only 13% of U.S. connected TV market share, and apps on the set-top box, and toward higher revenue Apple-distributed video streaming that will be available even through competitors’ devices, via the company’s Apple TV+ original content service and Apple TV Channels a la carte premium video on demand subscription aggregating service.

Apple TV has been around for a few years now and continues to gain popularity and momentum. So what are some of the significant Apple TV benefits?

Apple TV, which is not television at all, allows you to connect the device to your wireless home network, powering your television by the Internet. Simple in design and effective in function, Apple

TV brings a number of noteworthy positives you can’t ignore.

#1. Stream tons of channels

One of the most prominent Apple TV benefits is that you have access to tons of channels. These channels are essentially small applications that run off of the Apple operating system powering the Apple TV.

Do you want to check out ESPN or watch something on iTunes? All of that can be done by adding the channel to the user interface of Apple TV and just charging through.

#2. Control the TV with your phone

The Apple TV design is one that is extremely simple. The remote has a few buttons, and it is plug-and-play.

But you may not even need that simple three-button remote if you have an iPhone or iPad! You can use your smart devices to download an application that lets you run the Apple TV right there.

Ditch the remote and control your television with the same iPhone you are currently reading this on.

#3. Break-free from Pay TV subscriptions

You don’t need a Pay TV subscription to enjoy the benefits of Apple TV. This device allows you to break away from these subscriptions and uses the Internet to get access to as many of the channels you already watch, right on Apple TV.

There are many online streaming services you can subscribe to, getting loads of content made available right on your device. No longer do you need Pay TV to watch movies, television shows, sports, or anything else that gives you entertainment value. Apple TV has you covered.

#4. Set-up with ease

Not a techie? No worries. You don’t need to know much about the technology space to get Apple TV up and running. Plugging it into your television with an HDMI cable and connecting to your WiFi is all Apple TV needs. Once you are up and running, you simply log in with your Apple ID or make one if you don’t already, and you’re off to the races. Simple design is something Apple is known for, and it has carried forward with Apple TV.

#5. Mirror your iPhone

Have you ever been watching something on your iPhone and wanted to show it to everyone in the room on your TV? We have all done this with photos, videos, etc. One of the Apple TV benefits is mirroring your phone!

With one tap on your iPhone, you can blast the image or the video right to your television screen through the wireless Apple TV connection. The connection is seamless and requires no set-up. All you have to do is be on the same Wifi network.


You really can do a lot with Apple TV. From the Apple TV Siri voice remote, to the endless channels, and available content, you can soak it all up in the luxury of your home. Apple TV is changing the television game and bringing more to streaming than ever before.

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