5 Hidden Aspects Of PPC One Must Learn

3 min


Paid advertisements have been accelerating the rates of Return On Investment (ROI) of every small & large scale businesses for many years. Enterprises hire a digital marketing agency to invest their marketing money in PPC campaigns. Pay-per-click plays a crucial role in successful digital advertising as it improves your online presence & delivers astounding results in the project.

Every digital marketer understands the significance of PPC campaign for steering a crowd of online visitors towards a website & app via paid ads. Even if you have gained mastery in PPC, you need to collect some interesting facts regarding this paid digital marketing practice as given below:

More than half of paid search clicks come from mobile devices – PPC contributes around 95% of paid search clicks via mobile phones. It means that you need to have a mobile responsive website as the majority of online visitors prefer to visit your online platform via mobile gadgets. So, make sure that if your PPC campaigns envelop mobile platforms or not.

The concept of paid advertising was introduced with the commencement of Google AdWords in 2000 – Google facilitated paid ad campaigns to marketers & charged them on a monthly basis. Later on, in 2002, the methodology of PPC campaigning was proposed to advertisers for bringing up countable ways of successful digital marketing.

52% online visitors click on ads to call advertiser – Take the benefit of paid ads by showcasing a click-to-call button to mention your contact on it. In this way, you can bring in more customers by promoting your client’s business & get paid for every click.

The rise in click-through rates (CTR) results in the deduction of CPC – The rate of CTR actually symbolizes click on paid ads per online visitor. If your website drives heavy traffic due to PPC ad campaigning then it simply means that you have to pay less amount as its CTC rate is high.

Now, you are familiar with several unknown & interesting facts on PPC campaigning that every enthusiastic digital marketer must know. In the world of advertising, PPC campaigning is an important factor to uplift the online visibility of your business.

Even after having years of expertise, many digital marketers struggle to multiply the number of clicks on paid ads as they ignore the basic steps of successful PPC campaigning.

Here are few hidden aspects of PPC campaigning that every digital marketer must explore for getting better results:

Pay Only When Online Visitor Clicks On Your Ad

PPC campaigning includes paid advertisements but you have to pay only if customers view & click on them to visit you.

There is a huge difference in PPC campaigning & social media ads where you have to pay a significant amount of money even if your ad is not getting anyone’s attention. While in a PPC project, you have to pay only if a searcher clicks on your customized ad that comprises the most relevant keywords to target the prominent customers.

Google Updates Never Impact On PPC Results

Google updates consistently introduce various new algorithms that may affect your Search Engine Optimization results. On the other hand, you don’t need to worry about the abrupt arrival of a Google algorithm update if you are working on a PPC campaigning project. Your efforts in PPC will never go in vain as it remains unaffected with any consequence of the arrival of Google Algorithm update.

Top 3 Ads Grab All Clicks

No doubt, your SEO practices are favorable for getting organic traffic towards your site with better ranking but PPC plays an active role in improving your website’s online presence if your paid ad appears on top searches.

Note down that SEO & PPC will together work to boost your profits with several advantages. If your paid ad pops up among the top 3 advertisements then it will get clicked repeatedly by a number of visitors.

Low Budget, High Profits

PPC doubles your profit in limited budget. So, PPC campaigns are profitable for start-ups & small-scale businesses as they have a small budget to avail digital marketing services. Your business will achieve enhanced online visibility even if you invest limited funds in PPC campaigns.

Use relevant keywords and right strategy if you want to generate increased revenues from paid advertising.

PPC Works For All Business Types

Pay-per-click accelerates the wheels of success for various businesses. Every digital marketer implements this strategy to strengthen the web presence & bring in more online traffic. Explore the online world & distinguish the most searched keywords to publish your paid advertisements & earn profits.

If your business targets product sales, subscription, & utility service providers, PPC will definitely help you raise the overall conversion rates & leads.

Sum Up!

Paid search & paid social both are combined to strengthen your online presence in the competitive sphere. You can build your own empire with top search engine ranking and the most popular social media PPC ads. Don’t leave any chance to turn the tables of success towards you and implement PPC campaigning strategy to make money in less time.Do you know that you can buy/sell websites, web-based businesses or domain names on Worth Of Web Academy?

Thanks for reading!

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