100 Most Visited Websites by Search Traffic

This is a list of the most popular websites worldwide according to the first 50 websites listed in the global “Top Sites” lists published by Alexa Internet, as of August 23, 2019, and SimilarWeb, as of July 2019, along with its rating on the corresponding service.

Of these top websites listed, nearly a third are owned by Google and ignoring the international Google websites, about a third are principally based outside of the United States.

Ranking measures

Alexa ranks websites based on a combined measure of page views and unique site users, and creates a list of most popular websites based on this ranking time-averaged over three-month periods. Only the site’s highest-level domain is recorded, aggregating any subdomains.

SimilarWeb ranks websites based on a panel of millions of Internet users, International/U.S. internet service providers, direct measurement of web traffic from data from thousands of websites and web crawlers scanning public websites

Unsurprisingly, this list is dominated by big websites that many of us know and love.

#DomainMonthly Traffic
1youtube.com1,705,778,109
2en.wikipedia.org1,229,282,645
3facebook.com616,445,886
4twitter.com573,405,781
5amazon.com533,982,248
6imdb.com211,647,294
7reddit.com187,130,346
8pinterest.com157,685,591
9ebay.com115,483,384
10tripadvisor.com114,788,186
11craigslist.org104,200,537
12walmart.com101,055,814
13instagram.com96,693,255
14google.com94,713,345
15nytimes.com89,163,505
16apple.com79,520,489
17linkedin.com78,039,964
18indeed.com72,641,193
19play.google.com69,157,719
20espn.com64,536,957
21webmd.com57,614,599
22cnn.com56,948,268
23homedepot.com55,178,848
24etsy.com54,256,074
25netflix.com52,321,111
26quora.com51,029,162
27microsoft.com49,182,997
28target.com49,101,029
29merriam-webster.com46,709,618
30forbes.com45,258,742
31mapquest.com45,167,474
32nih.gov43,549,321
33gamepedia.com42,257,632
34yahoo.com42,158,719
35healthline.com41,530,169
36foxnews.com41,176,256
37allrecipes.com40,844,933
38quizlet.com40,618,283
39weather.com40,260,302
40bestbuy.com39,074,232
41urbandictionary.com39,017,162
42mayoclinic.org38,992,026
43aol.com37,399,458
44genius.com37,074,935
45zillow.com37,058,474
46usatoday.com34,572,355
47glassdoor.com34,491,698
48msn.com34,242,923
49rottentomatoes.com33,880,159
50lowes.com33,541,360
51dictionary.com33,538,804
52businessinsider.com33,133,115
53usnews.com33,018,191
54medicalnewstoday.com31,948,351
55britannica.com31,881,909
56washingtonpost.com31,773,083
57usps.com31,669,446
58finance.yahoo.com29,223,585
59irs.gov28,159,399
60yellowpages.com26,776,664
61chase.com26,382,428
62retailmenot.com26,310,101
63accuweather.com26,231,739
64wayfair.com25,982,058
65go.com25,880,125
66live.com25,781,379
67login.yahoo.com25,314,015
68steamcommunity.com24,989,372
69xfinity.com24,775,935
70cnet.com24,528,112
71ign.com24,309,366
72steampowered.com24,286,968
73macys.com23,905,144
74wikihow.com23,663,557
75mail.yahoo.com23,624,191
76wiktionary.org23,349,883
77cbssports.com23,108,488
78cnbc.com21,969,609
79bankofamerica.com21,846,224
80expedia.com21,660,658
81wellsfargo.com21,414,290
82groupon.com21,100,526
83twitch.tv20,745,459
84khanacademy.org20,622,672
85theguardian.com20,567,821
86paypal.com20,473,119
87spotify.com20,371,593
88att.com20,023,731
89nfl.com19,772,392
90realtor.com19,534,146
91ca.gov19,484,068
92goodreads.com19,386,754
93office.com19,333,140
94ufl.edu19,163,321
95mlb.com19,029,754
96foodnetwork.com18,735,008
97bbc.com18,708,731
98apartments.com18,607,273
99npr.org18,283,034
100wowhead.com18,169,056

YouTube is the most visited website on our list, with more than 1.7 billion estimated monthly visits from organic search. Considering that the US population is ~329 million, this means that each person in the US clicks on a YouTube result 5.19 times per month, on average.

It’s a similar story for Wikipedia. On average, every person in the US clicks a Wikipedia result 3.74 times per month.SIDENOTE. Just to be clear, those numbers are averages. We’re not saying that every person in the US clicks on the same number of YouTube and Wikipedia search results every month. Some people click on many search results, whereas others will click on few or none.

Facebook is next on the list, with over 616.4 million estimated organic monthly visits.

Interestingly, roughly 22% of those 616+ million visits come from a single search query, “Facebook,” for which there are 233 million monthly searches in the US.

traffic from facebook

135.3 million organic visits to facebook.com—roughly 22% of all organic traffic to facebook.com.

The keyword “Facebook” also has a high Return Rate (RR), meaning that most who perform this search tend to do so multiple times per month.

Why does this happen? Most likely because searching for “Facebook” and clicking on the first result is easier and quicker than typing the entire URL (www.facebook.com) into the address bar. Also, you only have to type “f” into Google for it to suggest “Facebook” as a search term…

facebook autosuggest

… which makes navigation via Google even quicker.

Next up, we have twitter.com and amazon.com with ~573.4 million and 534 million monthly organic visits respectively.

Hardly surprising; I think pretty much anyone could have guessed that YouTube, Facebook, Wikipedia, Twitter, and Amazon would be the most visited sites in the US.

So here are a couple of interesting observations from the rest of the top 100:

Google

Google.com is in 14th place with 94.7 million monthly organic visits from the US. Believe it or not, 7.2% of this traffic comes from people Googling “Google.”

google traffic

6.8 million organic visits to google.com from the keyword “google”—roughly 7.2% of all organic traffic to google.com.

But perhaps more interestingly, 29% of Google’s organic traffic goes to various Google Flights pages.

27.8 million organic visits to google.com/flights/* pages—roughly 29% of all organic traffic to google.com.

This is no doubt thanks to the Google Flights search box that appears at the top of the results for hundreds of thousands of flight-related searches.

For example, Google gets 1.9 million monthly visits from the keyword, “United Airlines…”

traffic from united airlines

Traffic to Google from the keyword “United Airlines” via Ahrefs Site Explorer.

… which shows a search box like this in the results:

united airlines search

It’s a similar story for Google’s destination travel guides like this one for Walt Disney World Resort in Florida.

In fact, Google shows a “Top things to do in [place]” box in the regular web search results for over 400,000 destination-related searches. From that, they get a staggering 30+ million monthly organic visits in the US to their destination pages.

google destination pages

30.03 million organic visits to google.com/destination/* pages—roughly 32% of all organic traffic to google.com. Via Ahrefs Site Explorer.

That accounts for ~32% of all organic traffic to Google.com!

So ~68% of all organic traffic to Google.com comes from a combination of people searching for “Google,” Google’s flight search boxes, and destination guide links in the search results.

Craigslist

Craigslist is one of the ugliest sites on the internet—I don’t think anyone would disagree.

craigslist

Could Craigslist get any uglier?

Yet it still gets more organic traffic than Walmart, Apple, Netflix, and many other big names.

How? Almost all of this traffic comes from branded searches. In other words, millions of people are searching for things like “Craigslist” and “Craigslist Chicago” every month.

craigslist chicago

Interestingly, Craigslist’s popularity is pretty much confined to the US, where it gets 94.4% of its traffic.

craigslist us traffic

Traffic breakdown by country

Which got me wondering: how many of the top 100 websites in the US are only popular in the US?

So, here are all the sites from the top 100 that get 95%+ of their search traffic from the US and, therefore, aren’t so popular in the rest of the world:

  • chase.com
  • xfinity.com
  • macys.com
  • bankofamerica.com
  • ufl.edu
  • zillow.com
  • irs.gov
  • apartments.com
  • npr.org
  • wellsfargo.com
  • ca.gov
  • realtor.com
  • lowes.com
  • mapquest.com
  • cbssports.com
  • nfl.com
  • wayfair.com
  • walmart.com
  • groupon.com
  • expedia.com

Top 100 most visited websites in the world (as of 2019)

The first thing we notice about the Worldwide data is that the top 5 most popular sites are the same as in the US: YouTube, Facebook, Wikipedia, Twitter, and Amazon.

#DomainMonthly Traffic
1youtube.com8,634,601,014
2facebook.com3,848,490,417
3en.wikipedia.org2,411,830,391
4twitter.com1,714,324,346
5amazon.com646,503,450
6play.google.com499,595,945
7instagram.com480,040,349
8live.com469,945,521
9ja.wikipedia.org461,309,362
10es.wikipedia.org459,516,733
11imdb.com453,864,226
12vk.com391,790,608
13pinterest.com334,770,918
14de.wikipedia.org305,620,859
15fr.wikipedia.org282,037,291
16apple.com281,001,731
17reddit.com276,151,091
18whatsapp.com266,474,012
19ru.wikipedia.org253,442,711
20google.com252,867,957
21msn.com252,654,530
22globo.com231,419,050
23amazon.co.jp224,927,282
24microsoft.com212,660,670
25netflix.com207,217,294
26it.wikipedia.org176,798,393
27yahoo.co.jp176,592,331
28linkedin.com176,229,959
29uol.com.br173,871,247
30pt.wikipedia.org167,742,826
31onlinevideoconverter.com166,929,804
32bbc.co.uk156,451,005
33nicovideo.jp152,001,716
34rakuten.co.jp147,374,349
35tripadvisor.com140,670,796
36ebay.com139,212,047
37amazon.de137,187,362
38indeed.com126,601,441
39softonic.com121,871,804
40quora.com118,042,754
41dailymotion.com114,484,369
42mail.ru112,320,558
43pl.wikipedia.org110,851,755
44yandex.ru110,816,609
45craigslist.org110,615,694
46uptodown.com110,339,104
47nytimes.com108,438,687
48amazon.co.uk107,439,420
49walmart.com106,027,313
50hurriyet.com.tr101,778,634
51fb.com98,445,801
52mercadolivre.com.br98,050,163
53cnn.com97,045,379
54support.google.com94,531,701
55office.com94,014,392
56wiktionary.org92,035,103
57bbc.com89,340,035
58ok.ru88,155,392
59booking.com86,225,685
60indiatimes.com84,114,299
61steampowered.com83,571,260
62zh.wikipedia.org82,842,153
63mail.yahoo.com81,518,189
64theguardian.com80,988,831
65espn.com80,338,260
66webmd.com80,139,628
67etsy.com78,354,940
68twitch.tv77,341,487
69genius.com76,797,923
70id.wikipedia.org75,051,367
71login.yahoo.com75,009,734
72pixiv.net74,461,815
73nih.gov74,279,165
74merriam-webster.com73,959,746
75amazon.fr73,470,340
76leboncoin.fr72,947,182
77orange.fr70,991,729
78nl.wikipedia.org68,770,661
79gamepedia.com68,612,082
80ar.wikipedia.org68,211,772
81roblox.com68,117,899
82accuweather.com67,440,349
83urbandictionary.com67,266,248
84kakaku.com66,450,492
85ivi.ru65,986,936
86ebay-kleinanzeigen.de65,604,746
87mayoclinic.org65,470,857
88naver.jp65,199,921
89friv.com63,679,817
90healthline.com63,228,850
91yahoo.com62,899,697
92adobe.com62,757,013
93allocine.fr62,358,954
94sabah.com.tr62,057,562
95reverso.net61,672,236
96eksisozluk.com61,429,187
97cambridge.org61,231,990
98rottentomatoes.com61,166,787
99forbes.com59,958,394
100allegro.pl58,611,551

YouTube is the most visited website by far, with 8.64 billion search visits per month.

That means there are more clicks on YouTube search results every month than there are people in the world—a truly mind-blowing statistic.

Most of the other sites on the list are recognizable brands to those of us English speakers, but a few aren’t.

For example, the 12th most visited website in the world—by organic traffic, at least—is vk.com. It looks like this is a popular Russian social network popular amongst Russians, Ukrainians, Kazhaks, Belarusians, and Turks.

vk com

I signed up to see which it was like, and it looked uncannily similar to Facebook at first glance.

vk com

Another example is the 29th most visited website in the world: uol.com.br. According to Wikipedia, “UOL is the world’s largest Portuguese speaking portal, which is organized in 42 thematic stations with more than 1,000 news sources and 7 million pages.”

That probably explains why almost all (98.2%) of its organic traffic comes from Brazil.

brazil traffic

This site is actually more popular in Brazil than Craigslist is in the US!

Speaking of Craigslist, this site also makes the top 100 Worldwide websites, despite almost none of its traffic coming from outside the US. This just goes to show how popular Craigslist is in the US—it gets more organic search traffic from one country than most websites do from all other countries combined.

See how many organic visits any website gets

Are you curious as to how much organic traffic a particular site receives each month?

Head over to Ahrefs’ Site Explorer and paste in the domain. You’ll see the estimated monthly organic traffic to that website, the number of keywords it ranks for in organic search, and some other key SEO metrics.

ahrefs com traffic stats

To learn more, hit the “Organic search” tab.

Here, you will see an interactive graph showing that site’s organic traffic over time:

ahrefs organic traffic

The graph above shows organic traffic to ahrefs.com, which has grown more than tenfold over the past few years thanks to our ongoing SEO efforts.

Below this, there’s a graph showing the number of keywords the website ranks for in organic search, broken down by ranking position.

ahrefs com keywords

To the right of these graphs, we show keyword rankings and organic traffic metrics broken down by country.

traffic by country

You can see that ahrefs.com gets the majority of its search traffic from the US, India, and the UK.

If you want to see all the keywords that a website ranks for, hit the “Organic keywords” report on the left-hand menu.

organic keywords

Showing the 78,613 keywords for which ahrefs.com ranks in the top 100 US search results. Via Ahrefs’ Site Explorer.

You can also check the “Top pages” report to see which pages on the domain get the most traffic.

top pages ahrefs

Showing the 743 pages that get the most organic search traffic from the US on ahrefs.com. Via Ahrefs’ Site Explorer.

Final thoughts

It’s important to remember that all of the above websites are the most visited in terms of organic search traffic only. None of those figures take into account direct, referral, or any other traffic sources.

About the Author

Sande Kennedy is the founder and Editor in Chief of SandeKennedy.co.ke & Kenyans247.co.ke He is a Kenyan-based Internetprenuer,blogger Political Activist & informer who has an interest in politics, governance, corporate-fraud and human-interest. Kindly drop me a note if you feel aggrieved on any matter that you would want to be highlighted  Twitter: @nyosake , Instagram: @itssandekennedy WhatsApp: +254791890826 Read More about me here