Inbound Marketing, SEO, Social Networks … Do you want to be the best in each field? For this you must know the tools that professionals use, know how to take advantage of them and what each of them can give you. Pay attention to the following list, because these tools are sure to improve your day-to-day in online marketing. Digital Marketing Social Media
When it comes to applying non-intrusive techniques to connect with the client , the first thing that comes to mind is the word “work.” You have to do a lot of things at the same time and 24 hours a day are not enough for everything.
It is advisable to rely on digital marketing and social media tools that offer automated options to save time and help you optimize social networks. Here are some options that can help you achieve the expected results based on your action plan. Digital Marketing Social Media
1. Google analytics
It is the ally of many small companies that do not have a budget to use payment tools. The fact that it is free does not mean that it is not good, on the contrary, when you learn to use it, it will be very easy for you to understand some important things. For example:
- Know where your visitors come from
- What is their behavior on the web
- What blog content do you like the most?
- Which products generate more sales
- Revenue per page
Knowing these data, you will be able to know how to structure your website to offer a better user experience . With Google Analytics, you will discover relevant data that will help you improve the structure of your website. Regarding visits, this tool tells you where the user comes from and with what keywords they have found you. This will allow you to develop content that is related to the Keywords with which visitors came to your website.
Regarding behavior, it allows you to know which page the user lasts the longest and gives you the opportunity to improve the structure of your website. In this way, for the next visit you can improve the user’s residence time.
The same goes for the blog: knowing what content you like the most will help you choose what type of post you can write for the next publication. You can also do keyword research with Google’s Keyword Planner. This point is key to position yourself in the search engines. It is important that you add it to your list of digital marketing and social media tools.
The loading speed is one of the factors that affect the positioning of your website. You have to learn to measure if your site is causing a high bounce rate.
If you are an SME or you are starting to soak up this topic, you are surely wondering what this has to do with achieving the top positions in Google .
The loading time influences the purchase decision of the users, if you have a slow website, it is very likely that a high percentage of your visitors leave before the first 5 seconds of any of your pages.
When this happens, something called bounce rate happens: that is when a user enters to read a post and instantly returns to Google results, without any interaction.
Google evaluates this and, in those sites where that percentage is high, Google will not rank them high because they do not offer a good user experience. Now do you understand why loading speed is important?
Continuing with the description of GTMetrix, this tool is useful since it tells you which page is producing a slow load and offers you solutions to improve it. When it detects the error, it generates a detailed analysis report and you can even download it in PDF.
To obtain this information, you have to indicate the web address you want to analyze and after a few seconds you get a complete report that analyzes dozens of factors that affect the loading speed.
In addition, there is also a WordPress plugin and in the event that you have a website established in this CMS, you will have everything in your hands to work on the positioning of your business.
You can do all this in its free version , which makes it one of the best digital marketing tools.
To improve the positioning of your website it is important to use tools that help you get quality backlinks. We recommend the use of this tool, Ahrefs.
It is perfect for meeting businesses similar to yours, since you can analyze what they are doing and thus request collaboration to link building on their website. If you have good authority they will be of great support to position you.
One of its advantages is that you can compare 5 sites at the same time and their records are constantly being updated, allowing you to have recent information on your competitors in your hand .
Among the disadvantages is that it does not have a free version. To access its possibilities, you have to pay a monthly fee.
If there is an essential tool to know all the details of your strategy is HubSpot. With it you can learn many details and improve them all. We show you some of its benefits:
- Help build your buyer persona
First of all, it helps you create a buyer persona. That is, HubSpot gives you details about all the users who visit your website.
Follow their behavior, giving details about where the user has been interacting, what content they like the most and what was the contact route. For example, if the user reached your website through email, social networks, among others.
It is wonderful because the follow-up does not end until that user becomes a customer, that is, until a purchase is made.
- Improve the SEO of your website
Another of its benefits is that it helps you improve your SEO practices. When you find yourself building new content, it tells you how to use keywords and distribute them in content.
With its tools, you can carry out an analysis by pages to see where you can improve or if your page is well positioned.
This tool is multitasking , since it has many options. One of its modules allows you to carry out an analysis of the competition, study their keywords and give you an idea of how you can improve the competitor’s proposal.
- Segment information for each user
If there is something the user likes, it is the fact of feeling well taken care of and HubSpot can help you. As we already mentioned above, it gives you details of the behavior of each user on your website.
From there, you can build content for each individual client, so you will hardly be seen as spam. If you know the taste of each of your clients, you can create content designed especially for each of them.
- Facilitates the work of the Community Manager
As you well know, posting the same message on all social networks is not right. The community manager of your business has a lot of work, because they must adapt the same message to different platforms.
With HubSpot, everything becomes easier, since it helps you publish the same message on the social networks you select, but making small adjustments, according to the style of each social network.
Without a doubt, it is one of the best digital marketing and social media tools. It is a kind of virtual assistant, so if you are looking to choose the best one, it will be a good idea to consider using it.
5. Google Trends
This is another of the best digital and social media marketing tools that you should definitely choose to drive your campaign. I decided to name it, because, unlike the previous one, this one is free.
It is perfect for any company that wants to know more about what is happening within its industry. It is very intuitive and easy to use when doing Search Engine Optimization in Kenya.
It shows you a total of searches related to the keywords you select. The magic is that it teaches you trends in regions of different parts of the world and in different languages.
Once again, another tool that will help you to know the tastes of your buyer persona and to structure a strategy to gain more leads.
Managing it is very simple, you just have to put the keywords related to your sector and select the country where you are interested in having a presence. Next you will see the search percentage of that keyword and some others related to the topic.
Not only is it useful to know what your audience is consuming, but it also tells you what keywords you have to include in your content when creating it.
With Google Trends you can classify trends as follows:
- By keywords
- frequent searches
- Increasing trends
- Trends in a region or locality
- Seasonal trends
- The best terms on your list
In short, this tool offers you many benefits, even if you want to stand out on social networks. It would be an excellent idea to create a hashtag with trending words, but which in turn adjusts to the keywords with which you want to position yourself.
If you are looking to save time, Buffer will be your best ally. This tool allows you to schedule your publications with the best hours of reach and thus effectively manage your social networks.
With Buffer, you can share on different social networks (Twitter, Facebook, Linkedin, Instagram, Google Plus and Pinterest) either instantly or by scheduling the publications.
With this application you have two options: on the one hand, the free version that allows you to connect up to three profiles and on the other hand, the payment method that gives you the possibility of connecting up to twelve profiles. You can access it from its website or you can even download the extension itself for Chrome, Safari or Firefox.
In addition to programming, it also offers you an analysis part of your publications with the actions you have obtained in them. One of its advantages is that without leaving the application you can interact with the person who mentions you.
7. URL shorteners: Google URL Shortener and Bit.ly
URL shorteners are digital marketing tools that should not be missing in the management of your social networks. The benefits that you will get when using it are the following:
- Improve the appearance of your links.
- Because of the length, it is easier to remember them.
- In some cases you can edit them and put the keywords with which you want to position yourself.
- Depending on which shortener you use, you can know the number of clicks on the published link.
There are two well-known URL shorteners, the Google URL Shortener and Bit.ly. With both, you can know the number of clicks for each link published on social networks and customize the URLs for free.
With Google URL Shortener, if you want to know more statistical details you will have to register, but you would still continue to use it for free. Also, it seems that it has priority in terms of SEO , since it belongs to the innovative Google family.
If you use Hootsuite, you surely know that the shortener is fantastic, you should also know that it is totally SEO friendly and that it provides detailed statistics about the links shared on social media .
Another essential tool that cannot be missing from your list is Feedly. It is a feed reader that allows you to follow blogs and classify them by category. With this tool you will be able to view on a single screen all the content related to your brand. With Feedly you can:
- Subscribe to blogs and Youtube channels that are relevant to you.
- View all the latest updates published.
- Gather all the information that interests you in one place.
- Create collections that allow you to organize blogs by categories.
- Share content directly from Feedly on your social networks.
Another alternative to search for content is Buzzsumo. With this tool you can find information that can help you develop your content. It allows you to find the most influential posts and thus get ideas for your articles.
The only disadvantage is that the free version is very limited, so if you want to go deeper, it is recommended that you access the PRO mode. With this tool you can:
- Search by keywords or even insert a URL
- View content from a specific author and thus find new influencers
- Create filters by date or content to find videos, infographics, etc.
- Find different topics of interest related to your brand
- You can analyze the contents of your competition
- It facilitates the times that a post has been shared on social networks
- Export the results in an excel
Without a doubt, if what you need is to get ideas for content marketing or find new influencers, this tool is a good alternative.
We could not leave without mentioning this tool to enhance your social marketing strategy. Hootsuite allows you to monitor your social networks effectively since it makes it easier for you to sort different profiles by columns and tabs. You have the free version that lets you add up to 3 different social media profiles or else, the pro version with many more options.
As for the administration of your publications, it is very complete, since you can program your content in a segmented way and share on different social networks simultaneously.
With this tool, you will be able to monitor keywords from your sector, successfully promote conversations with the niche and interact with them from the application itself.
In addition, Hootsuite has an extension for Google: Hootlet, which allows you to quickly share content from any website.
I hope that they can be of great help and, no matter which one you choose, you will obtain the results that you hope to have in your inbound marketing strategy.
Remember that, before paying attention to the digital marketing tools that will be your right hand, you have to invest time in defining your buyer person , objectives to direct this difficult path to undertake in the digital world and the parameters that will guide your strategy.